Digital Eskimo and the Australian Human Rights Commission have just launched the Something In Common project. The initiative incorporates an unusual double website approach; the first – Tell Me Something I Don’t Know – is a uber-sharable mouse-stopper of a microsite delivering surprising info bites like ”1 in 4 retirees are living in poverty”. People can then dig deeper to learn more about the issues through inspiring videos of real Australians, take action on the issues that they feel most strongly about and tell their own story on the Something In Common website. more here: Australian human rights gets social « Digital Eskimo
more here: Australian human rights gets social « Digital Eskimo
