The Brainstorming Process Is B.S. But Can We Rework It?
“The business practice of brainstorming has been around with us so long that it seems like unadorned common sense: If you want a rash of new ideas, you get a group of people in a room, have them shout things out, and make sure not to criticize, because that sort of self-censoring is sure to kill the flow of new thoughts…
…But as Lehrer argues, the only problem with all this is that brainstorming is total bullshit…
